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Flipping the Curve: 3 Supply Chain Moves to Get Back on Offense
Unboxed Weekly
April 30, 2025
Hey there,
Every business hits that moment when momentum slows—and your next move decides whether you stall… or scale.
I’ve been thinking about a post from Taylor Holiday (@TaylorHoliday) where he said:
👉 “Switching from defense to offense. Time to invert the curve.”
That line stuck. Because whether you're in marketing, ops, or supply chain, we all hit that flattening curve eventually.
And in this month’s Top 3 Series, I want to share three smart supply chain moves that can help you do exactly that: flip the curve and regain momentum in 2025.
1. Reimagine Fulfillment to Improve CX (and Save Costs)
Brands lose a shocking amount of margin on failed deliveries, inefficient routing, or overly generous shipping policies.
✅ Audit your last-mile strategy: are you offering speed where it doesn’t matter, or cutting corners where customers do care?
✅ Explore regional 3PLs or hybrid fulfillment models that bring you closer to the customer.
💡 Next Step: Map your top 10 ZIP codes for delivery volume. Are you warehousing close to demand? If not, it's time to rethink your fulfillment zones.
2. Tighten Inventory—But Don’t Starve Sales
Excess inventory eats up cash. But stockouts kill growth. The sweet spot? Smarter forecasting and leaner SKU management.
✅ Shift from reactive purchasing to proactive planning.
✅ Identify slow movers and consider bundling or liquidation promos.
💡 Next Step: Run an ABC analysis this month. Double down on A-items (your top sellers), and review your reorder strategy for B and C tiers.
Fractional supply chain support for fast-growing DTC brands.
From sourcing to fulfillment, Move helps you scale smarter—without full-time overhead. Learn about our 30-day trial here.
3. Upgrade Freight Strategy—Beyond Just “Cheaper”
Freight isn't just a cost—it’s leverage. And in a softening market, now is the time to renegotiate and optimize.
✅ Ask for rate reviews. Explore consolidated shipments.
✅ Use multiple forwarders to avoid risk (especially in Q4).
💡 Next Step: Review your last 3 months of freight invoices. What % of your costs are from air vs. sea? Any room to shift modes without impacting delivery?
The brands that win don’t just cut—they pivot.
They rework what’s not working and play offense—even when the market gets weird.
So how are you flipping the curve this year?
Reply and let me know what shifts you're making—or where you feel stuck.
Here’s to smarter supply chains and fewer headaches,
— Lara
CEO & Supply Chain Partner