Before BFCM Hits: A Quick Note, a Thank You, and... My Digital Twin?

Hey founder,

Before we all disappear into the whirlwind that is BFCM, I just wanted to say this: good luck.

Whether your pallets are in the warehouse or still crossing an ocean, whether you’re fully stocked or quietly panicking about one SKU… you’ve done the work.

BFCM isn’t about perfection. It’s about preparation, agility, and learning how your supply chain truly performs under pressure.

And if this week feels heavier than usual, you’re not alone.

I’ve been in the middle of that chaos before: factory calls at 2 AM, Shopify dashboards lighting up, tracking spreadsheets that somehow have 27 versions.

It’s part of the thrill. But also the reason I built everything I’m sharing with you today.

💡 I Just Created a Digital Version of Myself. Here’s Why

After years of people asking me the same questions, about sourcing, BFCM readiness, supplier audits, freight savings and I realized something: my experience could help far more people if it wasn’t limited by my calendar.

So I decided to experiment.
I created a digital version of myself through Delphi.ai.

It’s not “another chatbot.” It’s trained on my real processes, insights, and frameworks - everything I’ve used to help brands launch, scale, and fix their supply chains. Think of it as my digital brain, available 24/7 when you need to ask things like:

• “How do I know if my vendor can handle BFCM volume?”

• “What should I do if my shipment’s delayed at customs?”

• “How can I build a PERT timeline for my next launch?”

You can chat with it right here → https://www.delphi.ai/larasupplychain

And honestly? Some of its answers even surprised me. It’s eerie (in a good way) how aligned it is with how I think.

🚀 A Quick BFCM Reminder

If you’re heading into the weekend watching dashboards and refresh buttons:

• Breathe.

• Double-check inbound updates with your 3PL.

• Make sure someone owns “day-after” replenishment tasks (that’s where brands lose days).

• Celebrate the small wins.

You’ve made it this far, and if you’ve followed along with the BFCM Prep Series these past weeks, you’re already ahead of most brands.

🎥 While You Wait for Sales to Roll In…

If you want something valuable to binge while watching orders come through, check out our latest on YouTube:

👉 The Most Expensive Supply Chain Mistakes DTC Founders Make

It’s a breakdown of the real margin-killers behind the scenes, straight from brands that learned it the hard way.

And if you prefer short insights instead, I’ve been sharing quick daily takes on X (Twitter) and LinkedIn, sometimes funny, sometimes painful, but always real.

Follow along here:
🧵 @LaraSupplyChain on X
💬 Lara Guevara on LinkedIn

🔁 Before You Go

This week is chaos for many, but it’s also clarity.
What breaks now shows you what needs fixing for 2025.
And what holds steady? That’s the foundation you scale from.

So good luck, founder. You’ve got this.
And if you ever wish you could just ask me what to do next, now you actually can.

🤖 Try my digital brain here → https://www.delphi.ai/larasupplychain

Here’s to smooth checkouts, calm operations, and zero freight surprises.

- Lara